Chocolate is one of the most popular snacks. Nah, Celebrating World Chocolate Day, Tokopedia shares the sales trend of Chocolate on its platform which has increased almost 3x.
This was disclosed by Ekhel Chandra Wijaya, as External Communications Senior Lead Tokopedia, “The number of transactions for chocolate products at Tokopedia has increased almost 3x over the past year 2020 compared to the previous year.”
Ekhel added that chocolate sales in Manado, Gianyar and Magetan experienced the most significant increases during 2020 compared to the previous year.
other than that, as exemplified by one local MSMEs, Fudgybro and Chocodot Indonesia, which sell processed chocolate products and have also experienced an increase in sales on Tokopedia.
Indonesian chocodot, Birth of Chocolate Innovation Filled with Dodol and Indonesian Spices
Kiki Gumelar who comes from Garut, initially migrated to Yogyakarta to work in a distributor of chocolate raw materials.
His mother one day sent dodol, special souvenirs from Kiki's hometown. Since then, the idea of making dodol-filled chocolate has been sparked.
“I then decided to return to Garut and start my Chocodot business in 2009. To be unique and acceptable to various groups, we make unique writings on the packaging such as Matcha Light Chocolate, Anti-Confusion Chocolate, Chocolate Makin Cinta and so on,said Kiki.
Kiki explained that it was not only the contents of dodol, it innovates to add variants of contents to the chocolate, like fruit cream, coffee beans, setup, spices, tea and herbs. This innovation was achieved through collaboration with a number of local chocolate farmers and cocoa processors.
In order to maintain business in the midst of a pandemic, Chocodot utilizes digital platforms such as Tokopedia. “Through Tokopedia, Our products can now be enjoyed by a wider range of customers, even as far as Bulukumba,said Kiki.
Fudgybro, Evidence that self-taught learning can generate tens of millions of turnover
Rayendra Abiyasa Pramuraharjo has always wanted to have a culinary business since college. With self-taught learning capital from the internet, he eventually made his own brownies under the Fudgybro brand and began marketing them in November 2018 via Tokopedia.
“In March 2020 the start of the pandemic, Fudgybro transactions have increased up to 4x compared to the pre-pandemic period. Even during Ramadan 2021, Fudgybro can accept orders of up to hundreds of pans every day, increased 3x from the previous month,Rayendra explained.
The pandemic has also pushed Rayendra to present various new variants, including Softbro Jar Size which is a mixture of brownie pieces and vanilla ice cream, cookies to chocolate drinks.
“Through Tokopedia, Our monthly turnover reaches tens of millions. Even through technology, product- Fudgybro products can reach Medan, Bali to Makassar,Rayendra concluded.
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