Traveldiva.id — As a major player in the hotel industry, Bobobox has established its position by embracing a large audience on digital platforms.
Bobobox is very popular among millennials and Gen-Z, with more than 820 thousand followers on social media, more than 1,4 million app downloads, and 300 thousand monthly traffic on their website. Chief Commercial Officer Bobobox, Ramadan wind, revealed that this large follower base is the company's main strength in competing in the market.
Not only does it have lots of followers, This unique hotel also has very positive brand equity. Based on Agoda survey 2023, 99% Customer interactions with the hotel received positive reviews.
Return visit rate (returning rate) reach over 50%, shows that more than half of customers have stayed more than once at this place. Average customer reviews hit the mark 8,9, with comfort, cleanliness, and location as the most preferred main aspect.
Bobobox Travel Ambassador
The hotel's success in maintaining a high rate of return visits is also supported by the Bobobox Travel Ambassador community (BTA). Bayu explained that good product quality and standardized service are the main factors that make customers return. This state-of-the-art hotel empowers local youth through training at the Bobobox Academy, as well as providing appreciation in the form of points to BTA as part of the loyalty program.
The hotel's transformation into a technology-based lifestyle company can be seen from the various business units it has. Bobopod, modern capsule hotel based on IoT technology; Bobocabin, technology-based cabin hotel; Boboliving, co-living accommodation in the form of capsules with complete facilities; and Bobeatery, new business group in the FnB sector, is proof of Bobobox's innovation in responding to diverse market needs.
The market segments targeted by Bobobox are very diverse. Bobopod customers are divided into three segments: Explorative Traveler, professionals who like to explore unique places; Budget-Conscious Traveler, students and students who like to travel economically; and Bleisure Travelers, entrepreneurs who frequently travel on business. Meanwhile, Bobocabin targets Solo Travelers, Intimacy Seeker, and Family Traveller, each of whom has different preferences when it comes to travel and accommodation.
Bobobox Achievements in Indonesia
Currently, Bobobox already has 17 Bobopod branch and 16 Bobocabin branches spread across various regions in Indonesia, including Java, Sumatra, Bali, Sulawesi, and Nusa Tenggara. Bayu revealed plans for further expansion, with the target of maintaining return visit rates at numbers 55% this year, and achieve 2 million app downloads in year 2024. This is a big challenge, considering the standard returning rate in the hotel industry is equal to 10% is considered good.
The hotel industry market is booming again after the pandemic, and Bobobox is at the forefront of this change. Euromonitor data shows that the hotel market in Southeast Asia reaches US$ 70 billion, while the hotel market in Indonesia alone reaches US$ 25 billion. These figures show the huge potential that can be achieved by them and other industry players.
By bringing IoT technology and high service standards, This super complete hotel continues to innovate to meet the needs of its customers. Training at Bobobox Academy and an attractive loyalty program, like BTA, is an effective strategy for maintaining service quality and customer satisfaction. This innovation not only increases the comfort of the stay but also creates a memorable experience for guests.
In facing challenges and opportunities in the hotel industry, the service remains focused on its core mission: provide a comfortable stay experience, secure, and affordable for all market segments. With a combination of advanced technology and high quality service, Bobobox is ready to become a leader in the Indonesian hotel industry, creating new standards for customer comfort and satisfaction.
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