Traveldiva.id — Internet is the main attraction for tenants apartment. This was revealed in an internal survey conducted by Travel Diva involving several property agents for renting Kalibata City Apartments.
Kalibata City Apartment with 18 the tower (tower) and the number of units reached 13.580 not only occupied by the owner, however, it has also become an alternative accommodation for families, student, business people and employees who need temporary housing while visiting family while on vacation, get treatment, follow field work practice, do business or work in the city of Jakarta.
Based on the results of the Kalibata City Apartment Occupancy Survey conducted Traveldiva.id in May 2023, There is no significant difference in the occupancy rate of rental apartments in Kalibata City during the pandemic and during the new normal era.
The survey was conducted using the literature study method (desktop study), observation and in-depth interviews (in-depth interview). “The occupancy rate is the same, however the majority of tenants ask for discounts during the pandemic,” said one of the property agents interviewed by the Research Division Traveldiva.id.
There are rental apartments in Kalibata City that are marketed directly by the owner by placing an advertisement on the OLX advertising site or utilizing the power of word of mouth marketing. (word of mouth), deposit through conventional property agents or online property sites such as Travelio. In early May 2023, from 70 rental apartment units, recorded approx 59 the unit is in a rented condition.
The majority of tenants make rent payments on a monthly basis, not annual, for only staying temporarily in Jakarta to visit family, get treatment, follow field work practice, do business or work in the city of Jakarta. This is also to prevent the practice of prostitution, manager of the Kalibata City Apartment, Agung Podomoro Group has advised apartment owners not to rent out units on a daily basis. Therefore, rental apartment owners usually apply a monthly rental system, minimum one month.
Research results also show that the majority of tenants come from various islands in Indonesia, namely Java, Sulawesi, Sumatra, and Borneo. There is also 1 alternately rented units, every two months, by students and medical students from Makassar City, South Sulawesi.
Internet Amenities Become the Attraction of Apartment Tenants
As an alternative to hotels, rental apartments need to be supported with adequate amenities. From Traveldiva's observations during the pandemic until the new normal era, it was found that the availability of a wi-fi network was one of the attractive components of rental apartments.
Moment showing unit or see the unit to be rented, the question that is always asked by the majority of prospective tenants is wi-fi network support. The reasons include to support work and college activities, browsing for culinary and tourist information, watching movies, and access social media.
The research results show 70% tenants install wi-fi in the units they rent. the rest, rely on internet quota or look for free wi-fi access from cafes in kiosks or the Kalibata City Square mall which is under the apartment.
One of the wi-fi providers that is the choice of Kalibata City Apartment tenants is Telkom through the IndiHome Triple Play product. This product offers an internet connection based on fiber optic technology with high speed of up to 100 Mbps and interactive television services with a variety of entertainment content.
Based on test results Traveldiva.id for IndiHome Triple Play products, Telkom has succeeded in fulfilling their commitment in providing high-speed internet access that is always smooth. Currently, not all rental apartment owners realize that they have become stakeholders (stakeholder) in the tourism sector through unit rental as an alternative to hotel accommodation. Nevertheless, they are actually stakeholders who play an important role in supporting the tourism sector of the City of Jakarta, as an accommodation provider.
Likewise with PT Telekomunikasi Indonesia (Telkom). This IndiHome provider has also successfully carried out its role as a stakeholder in the Jakarta City tourism sector by creating satisfaction for unit tenants from outside the city through interactive internet and television services that are smooth and can be enjoyed every day for as long as 24 jam.
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