INDOSAT presents women's entrepreneurship workshops in the field of technology as a series of SheHacks 2023 which was held for the first time in Labuan Bajo, Bringing wastra souvenirs when traveling can be Paradiva's way of preserving wastra.
This activity is seen as Indosat's support for the Ministry of Tourism and Creative Economy (Ministry of Tourism and Creative Economy), in the use of Technology, Information, and Communications (ONLY). The goal is to maximize the empowerment of human resources in tourism and the creative economy in Indonesia, including in Labuan Bajo which also hosted the ASEAN Summit in May. 2023 then.
Indosat together with the Ministry of Tourism and Creative Economy held SheHacks Innovate to prepare local communities to strengthen a strong tourism ecosystem, inclusive, and sustainable.
In addition to the national priority tourist destinations in Labuan Bajo, NTT, Indosat's CSR program in the Women's Empowerment pillar will also be carried out in Borobudur, Central Java. In these two super priority destinations, will be implemented one of the SheHacks program called SheHacks Innovate, which is a two-day offline workshop with the Ministry of Tourism and Creative Economy for tourism actors there. This budding entrepreneur training includes problem solving and customer focused innovation development.
Indosat Labuan Bajo MSME Facility
According to Steve Saerang, SVP-Head of Corporate Communications Indosat Ooredoo Hutchison, opportunities for Indonesian MSMEs to go digital will grow with a projection of approx 64% up to year 2027. Woman, the majority of which are MSME managers, need to be equipped with the skills to use digital technology to encourage the growth of Indonesia's creative economy.
“We want to facilitate them with mentoring and training, particularly in Labuan Bajo to develop innovative solutions to the challenges they face in the tourism industry. We want to continue to empower Indonesian women for their important roles in the family, surrounding environment, and also the progress of a nation,” he said.
Meanwhile, Director of Digital Economy Governance at the Ministry of Tourism and Creative Economy, Yuana Rochma Astuti, say in the field of entrepreneurship, Women have an extraordinary role and potential in the economy.
Based on BPS data for the year 2021, women manage 64,5 percent of the total MSMEs in Indonesia. This is proof that women in Indonesia, especially womenpreneurs, have a strategic role in national economic growth.
Despite the current conditions, there is still a strong stereotypical view of the role and abilities of women in the world of work, particularly in the field of Technology. There are studies in the Science industry, Technology, Engineering and Mathematics (STEM) only 2 from 10 women choose a professional career in the STEM field.
SheHacks Innovate in Labuan Bajo is followed by more than 75 local business actors to join and share experiences according to their respective businesses. The high enthusiasm was evident from the number of participants who registered through the website, which numbered more than 10,000 9.250 users with more than 8.750 participants at the ideation stage and 500 among them are startups at the Most Viable Product stage (MVP). later, the agenda is in the form of an offline workshop during 2 the day will be divided in 3 stage, namely the Formation Team, Building Solution, and Showcases.
The workshop presented Klemens Rahardja, Founder of The Entrepreneurs Society and Andi Iwaniswanto, Founder of PT Adi kreasi InsanFocus, who moves in the field of training, coaching SDM dan Tour and Travel. This program is expected to help 15 startup (SMEs) through the opportunity to learn about Business Models, Market Validation, Prototyping & Pitching. The program will also choose 3 the best businesses in each location to be jointly voted for by the public (People’s Choice) at the end of the program.
Apart from SheHacks Innovate, there are also two other programs namely SheHacks Impacts in the form of a six-month program for startups that have launched their products and are in the MVP stage. Then the SheHacks Improve program which consists of learning videos for startups to learn more about building a business, to seize the opportunity to be selected as the best idea.
