Currently in the midst of the popularity of ordering food through the GoFood platform, More and more business people are seizing the opportunity to offer their culinary products online.
To be able to reach more customers, culinary business partners also need effective visibility support. Responding to this need, Gojek ecosystem introduces GoAds digital advertising solutions that are right on target, affordable, and can be managed independently via the GoBiz app.
Chief Commercial Officer Gojek, Antoine de Carbonnel said that GoFood services have become the mainstay of millions of customers in browsing more than 20 million culinary menus provided by 750.000 GoFood partners.
“Especially in this time of pandemic, More and more people are using GoFood services to fulfill their culinary needs from home. Seeing this high exposure opportunity, Gojek creates digital advertising solutions on the platform, GoAds. With GoAds, culinary business partners can explore various opportunities to attract more customers. GoAds digital advertising solution bridges the needs of MSMEs for advertising costs that are within the budget and on target,Said Antoine.
With GoAds, GoFood business partners can feel various benefits, as follows.
Can advertise on target
GoAds offers 2 types of advertisements for culinary SMEs that are tailored to customer habits in culinary exploration on the GoFood page.
Among them, the first is Partner Jempolan to target customers who like to explore culinary on the 'Exploration' page and choose the menu 'Resto with a Jempolan rating'.
The second is GoFood Category Ads to appear in the menu category 'A variety of interesting culinary delights, namely Drinks', Snacks, Assorted rice, dll' and customer's favorite menu, like 'Nearby', Bestsellers, Favorite, and the 'healthy menu' on GoFood.
Affordable cost, only pay when an ad is clicked on by a customer
Different from other digital ad placements, GoAds is more effective because business partners only pay fees according to the number of customer clicks. At an affordable price, ads can stay on target because they only appear in customer apps with a radius 4 km from restaurant.
Transparent performance report
As an insight into the advertising efforts made, business partners can access reports on advertising costs and performance through the GoBiz application, like actual click, click order, restaurant visit growth, hingga Return of Investment (KING).
Antoine said since it was first launched in July 2020, GoAds has been successful in helping more than 20.000 GoFood partners expand market reach with very positive results. This makes us more enthusiastic to innovate.
“Latest from GoAds, we added the Ads Manager feature, where partners can set the advertising period as needed, budget, and their outlet operating time. This setting can be done independently in the GoBiz app,Added Antoine.
other than that, there is also Djunarto, the owner of the Bakmi Ayam Yamin Kingkong Cipondoh restaurant in Jakarta who optimizes the Top Partner Ads to increase sales.
Djunarto said that he always tried various features offered by GoBiz, including the latest Top-notch Partner Promo which is now equipped with optional features.
According to Djunarto, This optional feature helps culinary MSME entrepreneurs to reach new customers, because it can be adapted to the habits of customers who shop at their restaurants.
“I have a noodle business, Usually our restaurant is busy in the morning and evening. Fortunately, Ads via GoAds can be managed through Ads Manager, So I advertise only during peak hours,” said Djunarto.
In August, Djunarto idly trying to advertise for 5 day with a capital of around Rp 80.000 and set the ad serving schedule accordingly peak hours the restaurant and it turns out that this method gives maximum results, even when he checks at the end of the ad period, The income earned reaches 10.8 times the capital issued.
“What I like about GoAds is that the reports are very transparent. We can find out directly the number of customers who clicked on my restaurant through Top Partner Ads and the number of customers who eventually proceed to payment. other than that, I can also see the percentage of new customers who shop at the restaurant,"Added Djunarto.
To set the display of Top Partner Ads, business partners can access the Ads manager shuffle card on the front page of the GoBiz application, then choose a budget according to your needs, set the schedule for the appearance of ads, and confirm the setting of Top Partner Ads. Then, restaurant ads will immediately appear in the 'Excellent Partner' category.
“In addition to presenting digital advertising solutions, GoFood continues to encourage customer demand for MSME culinary products through various initiatives to further support MSMEs #BangkitBersama, such as the special #PesanDariUMKM tile that makes it easy for customers to support culinary MSMEs around and collaborate with Tokopedia at the WIB event (Indonesian Shopping Time) that connects millions of GoFood customers with GoFood business partners, including SMEs,close Antoine.
Read it too, Food Vlogger Mgdalenaf Leaks 4 Tricks to Find Delicious Culinary Menus on GoFood
