During Ramadan, Users of the GoMart weekly shopping service feature in the Gojek application apparently continue to be relied upon to fulfill their digital grocery shopping needs.
This can be seen from the growth in transactions almost 5 fold with an increase in the number of visitors to the GoMart service by 1,5 times during Ramadan this year compared to the previous year.
This growth cannot be separated from the evolution that GoMart has made since the end of the year 2020 to respond to changes in consumer behavior that have shifted to shopping for groceries online due to the pandemic.
In addition to growth in terms of transactions, GoMart also noted several new trends in online grocery shopping habits from customers during Ramadan amid the pandemic.
Like a summary of grocery trends, in the fresh produce category, fruit is the most ordered during Ramadan, followed by frozen meat, fresh meat and poultry, vegetables and fresh seafood. It's easier for the public to order fresh products through GoMart with the presence of Ms. Jago's shopping assistant who is ready to select the best quality fresh ingredients.
Next is the groceries category, the three products most ordered during Ramadan through GoMart are cooking oil, sugar and rice.
Weekends are the days people are interested in shopping for groceries through GoMart. Such as Saturday and Sunday being the most favorite days for customers to shop for groceries online with GoMart. With the most frequent ordering time is before breaking the fast at 16.00 to 17.00.
In addition, with the wider GoMart coverage area and more merchant choices, GoMart sees service growth in new cities. The city with the highest growth of new users during Ramadan is Semarang, followed by Malang and Surabaya.
Not only special Ramadan initiatives, since late last year, GoMart has made various service improvements aimed at making it easier for people to shop for weekly groceries during a pandemic.
Some of the things that have been done are adding a selection of merchants and products, especially fresh and quality animal and vegetable food, expansion of service coverage to various major cities in Indonesia, improving service quality by presenting experienced shopping assistant Emak Jago and updating features in the form of daily stock updates which are up to 4x automatically in the customer application.
Head of Marketing GoMart, Yoel Wijaya said that all the efforts made by his party were aimed at making the weekly grocery shopping experience online for the community easier and hassle-free..
One of our superior services is the presence of a trained and experienced shopping assistant, Emak Jago. Emak Jago's shopping assistant will help make it easier for people to shop for quality fresh food at more supermarkets and hypermarkets that have collaborated with GoMart,"He concluded.
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