Tokopedia continues to intensify hyperlocal initiatives to make it easier for people to find various products they need from the nearest seller to create opportunities from various regions.
One form of this initiative is collaboration with Bandung MSME activists in the food and beverage category through the Tokopedia Nyam Bandung campaign.
Head of Category Development Tokopedia, Pranidhana Mahardhika, say, “The presence of Tokopedia Nyam has driven a drastic increase in transactions in the food and beverage category, especially in the midst of a pandemic. Honey, gravy, Banana bolen and typical Bandung snacks such as seblak are some of the most sought after products at Tokopedia Nyam Bandung.”
Kylafood and Dendeng Kukuruyuk are examples of Bandung SMEs in the food and beverage category of Tokopedia, who continue to adapt in the midst of a pandemic through the use of technology, One of them is by joining the Tokopedia Nyam Bandung campaign.
Jerky Kukuruyuk, Bring International Flavors to Local Markets
Starting from the desire to prove the deliciousness of the jerky made by his mother, which is different from other jerky in general, New, The Business Owner of Jerky Kukuruyuk makes the family's beef jerky recipe a business opportunity that can be enjoyed by all people.
“Our products are inspired by Singaporean beef jerky which is mostly non-halal, However, the beef jerky we have is specially made with halal ingredients to match tradition, Indonesian people's tastes and needs. We use real chicken meat as the main ingredient and can be consumed directly without cooking it first,”Jelas Novi.
Novi started the Dendeng Kukuruyuk business by participating in bazaars in a number of places and joining Tokopedia on 2019. But since PPKM, Dendeng Kukuruyuk's turnover dropped drastically so Novi decided to join the Tokopedia Nyam . campaign.
“During the pandemic, 60% our sales come from Tokopedia. After two months of participating in the Tokopedia Nyam . campaign, people from Aceh to Papua can easily find Dendeng Kukuruyuk products. This campaign helps our turnover increase,"said Novi.
Kylafood Traditional Snack Entrepreneur Adds Employees Amid Pandemic
Starting from only two variants of typical West Java snacks, now Kylafood has more than 40 variants of traditional snacks typical of various regions that are often sought after by the public. Galih Ruslan, Kylafood Business Owner, revealed that the two best-selling favorite products are the original seblak and batagor gravy, “At the start of the pandemic, our products sell well. Turnover increased by 40% compared to the previous year.”
The surge in transactions made Galih have to add employees. He works closely with the local RW Chair to recruit permanent and part-time employees. Galih has also established himself to continue to develop his business through online channels.
"To remain relevant to the times, especially in the midst of a pandemic", the use of digital platforms such as Tokopedia has now become a necessity for MSME activists who want to maintain their business,Galih explained. He also confessed, "Thanks to the Tokopedia Nyam campaign our turnover increased by 70%."
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