Support the growth of MSMEs, Gojek presents interesting business trends during Ramadan as well as the Business Partner Academy (DICTIONARY) to maximize sales and reach more customers through digital platforms.
This initiative is intended for business actors to be able to develop appropriate business strategies in the challenging times of the COVID-19 pandemic by getting to know business patterns during Ramadan and getting hands-on training by experts in their fields..
Business actors can improve business insights by accessing Ramadan Gojek business insights which contain interesting findings based on last year's Gojek Ramadan data which can be a reference for business people in this year's Ramadan..
Below are some business trends based on Gojek data. Listen, of!
People rely heavily on ordering food online, There is a growing demand for culinary delivery from the second week of Ramadan until the end of the month
The number of food orders via GoFood services experienced a positive growth trend during last year's Ramadan, especially from the second week to the end of the month.
This shows that people rely heavily on online delivery services to meet their needs during Ramadan.
Nah, to optimize opportunities during the month of Ramadan, business actors can also use promotional strategies that are effective at attracting customers, including providing the Treat Driver menu option, which gives customers the opportunity to share love and effectively increases the value of the transaction.
Hijab is the most targeted retail item during Ramadan
Gojek data shows an increase in hijab transactions in the month of Ramadan last year. When compared to before Ramadan, increase in hijab sales has increased to more than 125%.
In line with this trend, consumers also spend more for shopping in the category of clothing and accessories, as well as items to support activities at home, such as painting tools, book, as well as sports equipment.
Selling products with hampers packages is useful for increasing the income of business actors in the service sector
During a pandemic, Service business owners also sell the products they use directly to customers, this can be seen in the increasing trend of purchasing beauty products from salons, as well as health-supporting drugs and multivitamins.
In the moment of Ramadan, business actors can combine their service products to almost the price according to the target market.
To review trends and recipes for successful culinary business growth, retail and services, during Ramadan 2021, Akademi Mitra Usaha by Gojek will hold a series of educational webinars entitled SEDEKAH-Sesi Edukasi Ramadan Berkah.
This educational webinar will focus on discussing Ramadan business trends, Online marketing training is complemented by discussions with practitioners who are experts in their fields.
The Mitra Usaha Academy by Gojek is an educational forum for the development of the competency of #MelajuBersamaGojek MSMEs which houses various communities ranging from the GoFood Partner Community (COMP), A Cup of Moka (ACOM), Discuss GoBiz Business, to Meet Midtrans.
The Mitra Usaha Academy is in line with Gojek's mission to help digitize MSMEs both through technological and non-technological solutions.
To date, Gojek has facilitated digital solutions for businesses through various technology platforms, from GoBiz for culinary endeavors, Midtrans for payment processing to GoStore for merchants on social media.
Through a comprehensive range of digital solutions under the #MelajuBersamaGojek initiative, It is hoped that MSMEs can develop into the online realm and expand their business scale.
To provide non-technological solutions, in the last one year Gojek has facilitated training for more than 1 year 20.000 UMKM participants in various cities in Indonesia.
In addition, through a series of training for the Mitra Usaha academy community, Gojek aims to educate more than 35.000 UMKM throughout the year 2021.
"With the trust of the business partners to Gojek, we are optimistic and will continue to strive to expand the scale of the program and the ranks of the community under the auspices of the Mitra Usaha Academy to accelerate the business competencies of MSMEs,”Said Bayu Ramadhan, as VP Merchant Marketing Gojek.
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