Tea has become one of the most popular drinks for people from all walks of life. Older adults usually prefer to drink hot tea, while young children generally like iced tea. The sweet smell and slightly bitter taste is what makes many people like it.
In Indonesia, tea has become a favorite drink. Evidently, tea produced in Indonesia is ogled by neighboring countries. Malaysia has bought up PT Perkebunan Nusantara tea (PTPN) III at the Selangor International Expo Food and Beverage event (YOU F&B) 2021 in Kuala Lumpur, Malaysia.
Quoted from the Ministry of Defense Release, Didi Sumedi as Director General of National Export Development of the Ministry of Trade, said that the transactions that took place at this exhibition showed that Indonesian food and beverage products were in great demand by the Malaysian market.
"Tea products from Indonesia from January-September" 2021 has reached RM 39,6 million or around Rp 134,8 billion. The number goes up to 8,25 percent from the same period in the previous year.” Said Deden Muhammad Fajar Siddiq
Of that amount, our country is in second place as a country that exports tea to Malaysia after China.
PT PTPN III Holding made three contracts that have been booked with the amount of USDH 4 million or equivalent to RP 57 billion for 4 day. This can trigger other transactions that come from outside this exhibition. Many other countries are able to enter the Malaysian market such as Kenya, Sri Lanka, and India. But, Tea produced by Indonesia remains Malaysia's favorite tea.
Acara Selangor International Expo Food and Beverage (YOU F&B) is the first international exhibition in the food and beverage sector to be held on a hybrid basis. Besides tea, Indonesia Trade Association (ITA) also distributes SME products from Indonesia and has received a lot of promising responses from Malaysian entrepreneurs.
Vice President Indonesia Trade Association (ITA) Kandi Rahayu added, Indonesian tea. Indonesian tea.
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