In role actively encouraging the recovery of Indonesia's tourism sector, Southeast Asia's leading travel and lifestyle service technology company Traveloka has successfully recorded several achievements from the Traveloka EPIC SALE promotional program which was held on Thursday, 5 November 2020 until Wednesday, 11 November 2020 then.
Various popular destinations for staycations and road trips such as Jakarta, Peak, Bogor, Bandung, Yogyakarta, Poor, and Surabaya still has high interest. The high interest in domestic destinations that prioritize natural beauty is also reflected in the high demand for Bali, Labuan Bajo, Lombok, and Banyuwangi.
other than that, Other popular local destinations are also evident from the users' interest in tourist attractions, entertainment, to health and beauty from Traveloka Xperience like Jakarta, Surabaya, Bogor and other West Java regions. Meanwhile, Traveloka Eats user interest has also been seen increasing in three major cities in Indonesia, such as Jakarta, Bandung and Surabaya. As well as transportation products, it is noted that user interest is increasing in other big cities in Indonesia such as Jakarta, Bali, Bandung, Yogyakarta, Surabaya, and Medan.
By offering fantastic discounts of up to 80%, This promotional program was followed by almost all Traveloka products that have succeeded in increasing public interest thanks to various special offers.
During the Traveloka EPIC SALE period 2020 take place, Bali is the destination with the highest demand growth for hotel products, as much as 42x compared to the pandemic period. Holding hands 992 partners in Bali and its surroundings, Traveloka has made efforts to encourage the progress of Bali tourism by helping more than 4500 tourism industry workers in Bali and its surroundings through the EPIC SALE program.
Nia Niscaya, Deputy for Marketing, The Ministry of Tourism and Creative Economy said, “We really appreciate the #DiIndonesiaAja tourism promotion program with technology-based innovations run by Traveloka through EPIC SALE and live stream channels.. Referring to changing travel trends, health protocols are a major factor in travel decision making, The Ministry of Tourism and Creative Economy / Baparekraf also carries out the InDOnesia CARE / I DO CARE campaign which aims to ensure that the entire tourism industry has implemented hygiene protocols., health, safety and sustainable environment (CHSE) throughout the travel flow of tourists at the destination.
This campaign is expected to increase the confidence of tourists to return to travel while still implementing the CHSE protocols. This movement is expected to increase the recovery of the national economy again through the consumption of the tourism sector. "
Received positive response and great enthusiasm from users, Traveloka EPIC SALE this time managed to achieve even more fantastic success than the previous EPIC SALE in October last year. This can be seen from the fantastic increase in user traffic on the Traveloka platform 5,8 million visits, ie recorded 2.5 times that of traffic during a pandemic period. Not only that, other achievements can be seen from the transaction record increased to 13 fold the transaction for the Accommodation business unit.
Apart from providing attractive offers through the Traveloka application, EPIC SALE will also be implemented through a live streaming channel that can be accessed through the official Traveloka social media account and version application 3.20 upward. Done 2 times each day throughout the program period, A live streaming titled Traveloka EPIC LIVEstyle won 3.8 million viewers, than we previously targeted could reach more than 1 million viewers and recorded 2.5 times greater than the usual live stream from May to October 2020.
Shirley Lesmana, VP Marketing Accommodation Traveloka, say, "The high increase in traffic and user transactions during the Traveloka EPIC SALE period shows that this promotional program can be a breath of fresh air for users who need and want a vacation., while contributing to the recovery of Indonesia's tourism economy. As an Indonesian technology company, Traveloka continues to support the government's efforts in reviving and revitalizing the tourism sector and activating the business operations of various tourism business actors while still adhering to the CHSE-based health protocol because partner and user comfort is our top priority. "
This is in line with Traveloka's commitment to contribute to the acceleration of economic recovery in tourism, through the EPIC SALE program, Traveloka has partnered with more than 10.500 partners and managed to help more than 190 thousands of domestic tourism industry workers in the face of today's difficult times. The success of the Traveloka EPIC SALE program 2020 This can also be a clear evidence of the importance of the factor in restoring tourist confidence through the application of health protocols by industry players and infrastructure preparation carried out by various tourism destinations. This is reflected in the increase in demand for various destinations in Indonesia, both popular for staycation purposes, roadtrip, as well as inter-island ones.
"We are optimistic that the innovation and collaboration with the government and related industry players, namely our partners are the key so that the tourism industry can quickly recover from the impact of the COVID-19 pandemic.. We would also like to thank Traveloka business partners who have given us the confidence to be able to hold hands in this difficult time by participating in the Traveloka EPIC SALE 2020 program, "Shirley concluded..
