Hotel chain, OYO Indonesia gives awards to outstanding partners who are able to maintain their performance during the Covid-19 pandemic.
This award event applies to all OYO properties in Indonesia from 10 the operational hub area of OYO, like in Bali & Nusra, East Java, Central Java & Jogja, West Java, Jabodetabek, Central Sumatra, North Sumatra, South Sumatra, Borneo, and Sulawesi.
Of the ten operational hubs of OYO, the award criteria are then divided into 2 category, that is, the property with the number of rooms below 50 and the property with the number of rooms above 50.
Apart from the hotel category, also available 3 award category, ranging from Best Customer Experience or Hotels with the Best Customer Experience, for OYO Partners who ensure hotels always meet OYO's operational standards, like cleanliness, quality of service staff, and the availability of hotel facilities.
Apart from that there are also, Best Cleanliness or Hotel with the Best Cleanliness Standards, for Partners who always keep the property clean at all times, both rooms and public areas.
And Most Preferred Partners or Hotels Most Liked by Customers, for OYO Partners with the highest occupancy rates in their respective categories and hubs, which has provided the best stay experience for customers.
The properties that win this award will later have a special label that users can find on the OYO application and other channel applications as a recommendation for OYO guests to choose from to experience a safe and comfortable stay..
Anyway, with all the pressure on the hospitality industry as a result of the pandemic, The OYO hotel chain has proven to be able to survive and continue to grow by adding more than 350.000 rooms globally and currently has reached 45.000 rooms in Indonesia.
other than that, the occupancy rate of OYO hotels globally has also reached 85% from the period before the pandemic, with a performance increase of 6%, better than other industries when compared to industry data from the Central Statistics Agency (BPS).
Ritesh Agarwal, as the founder & Group CEO OYO Hotels & Homes said that the OYO business continues to be on a recovery path, with current gross profits already above pre-COVID levels (January 2020).
“Secara global, the room rates that OYO sells have also increased by more than 5% during a pandemic. We will continue to strive to generate maximum revenue for partners, especially through booking hotel rooms on the OYO application. We also continue to observe market conditions and are optimistic that the industry will revive in the next five to six months. Especially with the development of vaccinations for the community which is a breath of fresh air for the tourism industry in Indonesia,"He said.
Furthermore, One of the focuses of OYO to stay in the midst of industrial pressure is to present the best business strategy for the sustainability of the business of all partners, including continuously analyzing the performance of each property in order to continue to get the maximum occupancy rate.
Various initiatives were carried out by OYO during the pandemic, including self-isolation services initiatives, which is proven to have increased the occupancy rate by 80-90% during pandemic times on some properties.
other than that, various initiatives that collaborate with Online Travel Agents (OTA) also succeeded in increasing the Gross Merchandise Value (GMV) participating hotel partners to more than 50%.
OYO's appreciation for its partners is also reflected in the OYO Partner Award or Partner Awards which was held in February 2021 then.
“The Partner Awards are an appreciation of our hotel partners who continue to struggle with us through this difficult time. These selected partners have consistently demonstrated good standards and provided the best staying experience for consumers. We congratulate the winners,” ungkap Agus.
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