Tuesday, 10 January 2023, Indonesia Hidden Heritage Creative Hub (IHHCH) hold Marketing training, Promotion and Visitor Engagement Strategy for the Jakarta Maritime Museum with the concept of Fun Training. This activity aims to improve service quality and historical tourism visits to the Maritime Museum, followed by the entire Museum team. The event was opened directly by Mr. Sumardi as the Head of the Si Pitung House Marunda Site Service Unit, take place face-to-face as well as through zoom meeting. The training was also filled directly by the Executive Director of IHHCH, Nofa Farida Lestari and founder at a time owner from VIA BATA VIA, Edgar Honggo.
According to Nofa, the involvement of all these divisions shows the same passion in advancing and promoting the Maritime Museum, even though they come from different divisions. This will also bring up new ideas that are more diverse and useful to improve the quality of creative programs, facilities and services of the Maritime Museum.
The Maritime Museum is a museum that holds collections related to maritime affairs and Indonesian services from Sabang to Marauke.. This museum is located opposite the Sunda Kelapa Harbor, keep various collections of traditional boats, to VOC era ships. There are also miniature modern ships and equipment to support shipping activities, as well as equipment used by ancient sailors, such as a navigation tool, anchor, binoculars, lighthouse models, and cannons. The Maritime Museum is also equipped with various collections of marine life, data on the type and distribution of fish in Indonesian waters. There are also various fishing equipment as well as information about stories and traditional songs of the Indonesian fishing community.
Nofa raised three important issues in the first session, namely Brand Awareness, Brand Engagement dan Brand Activation. He started his presentation by showing “The Marketing Mix”, which consists of 7P, that is Place, Product, People, Process, Promotion, Physical Evidence and Price. This strategy pays attention to factors that can increase tourist visits, such as friendly and informative service, complete facilities, information access, ease of ticket purchase, as well as the promotional activities of the museum itself. Through this strategy it is hoped that it can provide education to every officer in becoming a 'marketing agent' of the Maritime Museum. The tourist visits are expected to increase by approx 30% in year 2023, both local and international tourists.
This activity was even more interesting when participants were asked to present 10 experience that will be fun to give to visitors when visiting the Maritime Museum. The points most often mentioned by participants training is friendly service, informative, educative, giving souvenirs to visitors, and what also needs to be considered is that public access to the museum location can be reached easily and comfortably. Nofa emphasizes the importance of maintaining engagement with visitors after a visit, therefore a visitor database is absolutely necessary and interaction through various communication channels such as email marketing is a key factor to keep in touch with customers while conveying interesting information about the museum program.
other than that, participants were also asked to mention what facilities the museum currently has. The facilities owned by the Maritime Museum include a library, lactation room, Medical room, place of worship, audio-visual room, disabled toilets, and so on. In the future, it is hoped that this facility will be complete with a restaurant or cafe, WiFi, Currated Gift Shop dan ticketing with a digital system to provide more comfort and ease of interaction for visitors.
In the next session, training filled in by Edgar Hongo who discussed about Cultural Branding & Planning. Edgar shared a story about Japan Coast Guard Museum Yokohama. Museum located in Yokohama, Japan also provides historical tours with maritime nuances. Distribution souvenir Maritime specialties to the visitors present are one of the attractions for tourists to visit the museum. Visitors who attend can also enjoy culinary tours around the museum.
Promotional activities through social media are also one of the important things that will attract many tourists. Social media can reach all levels of society wherever they are, and can be accessed for free. In contrast to conventional media promotion which is slowly starting to erode, like television, advertisements in newspapers, or brochure. In addition to being promoted by the museum, visitors can also share their experiences through their personal accounts, who can attract their closest relatives to come visit.
At the end of the program participants are challenged to make creative programs, determine the target audience, promotion channels and sources of funding. The training activities took place in a cheerful and informative manner. Participants also won various prizes from tasks that were successfully carried out in teamwork.
The Jakarta Maritime Museum also has an Instagram account as their promotional media, namely @museumkebaharianjkt. This account is quite active in sharing contents for Facebook engagement the account can continue to grow. The information shared by the Bahari Museum Instagram account is in the form of a promotion event, documentation of tourist visits, holidays or other important days. The use of promotions through social media is expected to make the tourism industry more effective and efficient in advancing historic tourist destinations.
For more details about IHHCH, please visit: https://linktr.ee/IHH_Hub
Media and Community Officer
Syafa Khalisha Ifadha
email: indonesiahiddenheritage@gmail.com
Sky Tower Lt 12 Suite Infiniti Office 1205
Jl MH Thamrin No 9 Central Jakarta 10340
