Traveldiva – Although it lasts only once a year for a month, Ramadan has become an important part of lifestyle. Menurut laporan Populix berjudul “Welcoming Ramadan 2024: F&B Trend Movement and Financial Plan,” 64% Indonesian people often buy food supplies during this month.
Apart from being a time of worship, Ramadan is also an opportunity to reunite with family. Realize the importance of these two aspects, a well-known pasta producer in Australia and close to the Indonesian people, Sanremo, meluncurkan kampanye “San Remo Mendekatkan.” Kampanye ini bertujuan untuk menjadi bagian dari setiap keluarga Indonesia dalam menciptakan momen berharga bersama.
“Kampanye ‘San Remo Mendekatkan’ merupakan bukti kepercayaan kami yang meyakini bahwa nilai makanan bukan hanya sekadar mengenyangkan saja. More than that, Food functions as a universal language of love that can bring people closer and create warm moments, especially celebrating important moments together, like during this month of Ramadan,” tutur Brand Manager Sukanda Djaya, Evlin Wangsadirdja as San Remo distributor in Indonesia.
Philosophically, San Remo's handcrafted pasta represents a close connection to a range of packaged foods that bring families and communities together from the hustle and bustle of the streets, even to the warmth of their small kitchen at home.
Apart from calling for a campaign, San Remo juga mengajak keluarga di Indonesia untuk mengikuti kompetisi “San Remo Mendekatkan Ramadan” yang berhadiah total Rp26 juta untuk 5 winning person.
To take part in this competition, Participants must first follow (follow) San Remo social media accounts and like San Remo competition announcement post, then mention 3 name in column comment.
After that, Participants are required to create San Remo pasta creation content with the people closest to them and upload it to feed Instagram in the form of photos/reels. Do not forget, Tell us about your most memorable happy Ramadan moments and share recipes for pasta creations on caption uploaded video.
Also include the hashtags #SanRemoCloser and #NotOrdinaryPasta at the end caption to make it easier for organizers to select the works of competition participants. The good news, This competition has been open since 18 March and will end in 7 April 2024 to come. Winner announcement will take place on 18 April 2024 via the official San Remo Instagram account.
So that this competition becomes even more lively, San Remo also invites famous content creators, Rachel Vennya. This mother of two children made pasta creations to break her child's fast which she also shared via her social media account.
“Anak-anak sangat suka pasta. So, me make it spaghetti bolognese. It's simple, but because the pasta is from San Remo, I'm sure the dishes I make will taste special so that the children will be closer to me. Come on, Let's create moments of warmth with family by taking part in the San Remo Bringing Ramadan Closer competition,” pungkas Rachel.
