Blibli e-commerce launched the Blibli Travel program & UMKM Fest to support the rise of the tourism industry and creative economy in the country which had weakened due to the pandemic.
This program is Blibli's commitment to innovating by bringing together local tourism and creative economy actors in the Blibli technology-based ecosystem, as a form of support for the government through the Ministry of Tourism and Creative Economy and tourism associations which are also moving to restore tourism in Indonesia through the use of technology.
In the middle of a pandemic, Blibli sees that more and more tour and travel industry players are moving to online platforms.
Compare quarterly performance 1 2021 with the same period in 2020, the number of sellers increased by 50% which shows that tour and travel players are expanding to e-commerce channels to reach the market.
The entry of these new sellers has boosted the number of tourist products to increase by 4 fold compared to the previous year. The tourism products offered also vary, such as Virtual Tour to Travel Coupons.
This growth shows that more and more actors in the tourism industry are realizing the importance of digital transformation to survive the pandemic.
Blibli also provides a forum for actors in the tourism industry and the local creative economy with the presence of the Gallery Indonesia category, where this category is also experiencing growth 7 fold over the previous year.
To present a program that can massively promote these two industries, Blibli organizes the Blibli Travel program & UMKM Fest which took place on 16 to 30 April 2021.
A total of more than 90.000 tourism and creative economy actors participate in this program, including associations and sellers in the field of travel, hospitality and tourism villages to present various attractive tourist destinations and packages for customers.
Lay Ridwan Gautama, Executive Vice President (EVP) of Digital, Automotive & Travel Category, Blibli said that optimism has increased with the rollout of national vaccinations and a number of health protocols being implemented, so that Blibli Travel & The UMKM Fest is expected to be an online program that is able to attract public interest to enjoy tourism in the new normal era.
"This program is also a forum for collaboration with various parties, including with tourism associations such as the Indonesian Travel Agent Association, Astindo and the Indonesian Experiential Learning Association, AELIO, as well as the hospitality industry that is incorporated in international hotel chains and hotels such as TAUZIA Hotels which provide staycation options with guaranteed implementation of the CHSE certification,"He said.
Lay also highlighted the experiential tourism package that was also present in the Blibli Travel program & UMKM festival, provided by a number of MSME players in various tourist villages throughout Indonesia.
"Tour packages like this are an opportunity for MSMEs in tourist areas to continue exploring various forms of other tourism products that suit the needs and preferences of customers.,"Closed Lay.
To add to the excitement of customers in the Blibli Travel program & UMKM festival, there are also special promo series such as Flash Deals, exclusive Brand Deals to local souvenirs that have been curated.
To get more detailed information about Blibli Travel & UMKM Fest can open the link this. The convenience that Blibli offers is a manifestation of Blibli's commitment to always provide a pleasant shopping experience for customers, according to # BecauseKamuNo1.
This is also in line with Blibli's business strategy, yaitu Customer Satisfaction First. Blibli also provides free shipping facilities and services, Secure payment, 100% products with cutting edge quality, 15 return day, fast delivery, and service support 24/7 Customer Care.
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