Starting your own business from home, and offering a variety of Indonesian specialties that are relatively easy to make at home is a challenge for many people in this pandemic situation.
However, there are still many who are not successful in the business field, especially food.
Nah, this time for those of you who are building your own business from home, Founder of Dapur Solo restaurant Karina Rosalin Kumarga, or who is also known as Mrs. Swan, shares the five keys to success that she adheres to in building and developing a Solo Kitchen.
Previous, The Solo Kitchen restaurant business trip is not easy. Mrs Swan started her business from the garage of her house with only Rp 100.000 and presenting Solo and Central Java specialties that are familiar to the customer's tongue.
After 33 year, His passion and hard work has succeeded in growing his home business to become a famous restaurant which now owns 42 restaurant branches in Jakarta and surrounding areas.
Now the name Dapur Solo is no longer unfamiliar in the ears of the Indonesian people and is identical with the typical culinary menu of Solo and Central Java, as well as other Indonesian culinary menus.
Chicken Sour Garang, Lontong Solo, and Asem-Asem Iga has been a specialty of Solo Kitchen that has been loved by the public for a long time.
Read it too, Suitable For Beginners! 5 This Contemporary Food Business Idea Can Add Money
Nah, The following are tips directly from Mrs. Swan for you new entrepreneurs in the midst of a pandemic. watch, of!
Be optimistic and full of enthusiasm
According to Mrs. Swan, The success of an entrepreneur depends on his tenacity in solving problems and facing challenges that will surely come when he enters the business world.
Therefore, he explained that an entrepreneur must be optimistic and high-spirited.
“Being an entrepreneur must be passionate or passionate about building a business. Enthusiasm is the thing that will make a person tenacious at work and that spirit will also lead to a sense of unyielding that is much needed in business.," he explained.
Good at promoting
One certainty that will come when doing business is the ups and downs of turnover and employees. However, successful entrepreneur, according to Mrs. Swan, is an entrepreneur who is good at looking for ideas to promote.
“When turnover decreases, we must be good at promoting and taking advantage of the many social media that can be used. At the beginning I started a business, I make brochures and distribute them while delivering customer orders from house to house by bicycle. In today's modern times, we must be creative and use the internet to develop our business,"He added.
Good at hanging out and making friends with anyone
During 33 year of building Solo Kitchen, New. Swan always thinks that customers who come are friends, and this encourages him to be friendly to everyone.
“Since the beginning when I just had one branch in Sunter, I always try to serve every customer like a friend by frequently greeting and inviting them to chat. This creates a sense of kinship for customers who come to the Solo Kitchen and can lead to loyalty. Apart from the delicious taste of the food, a sense of family can also make customers come back to our business,"explained Mrs. Swan.
Take advantage of beautiful date moments and collaboration opportunities
New. Swan explained that at least the marketing budget for a business is 1-3% of incoming turnover.
But beyond that, business owners can also grow sales by participating in beautiful date campaign programs from digital payment service providers such as ShopeePay.
"It simply came to our notice then, Kitchen Solo dine-in sales have decreased. However, with the ShopeePay beautiful date campaign, the number of transactions using ShopeePay can increase up to 120%," said Ny. Swan.
He also admitted that in a pandemic situation,, the business is greatly helped by the delivery service such as ShopeeFood which also presents a variety of interesting promos.
This month, Kitchen Solo again participates in ShopeePay's beautiful date campaign 8.8 Cashback Champion.
In the campaign, Various Solo Kitchen menus and hundreds of other merchants can be obtained more efficiently thanks to promotions such as Cashback Vouchers 100% for Rp 88.
At the peak promo which took place on 8 August, Voucher Cashback can be purchased for only Rp. 1.
Think of work as a hobby
There is no job that is not stressful. However, New. Swan has one principle to overcome this.
“We have to assume that work is a hobby. Thus, there will be no pressure when we work. That's what I applied while I was building a Solo Kitchen. I am used to working for 14 hours per day and I consider it a hobby. Every day I sleep 10 night and wake up hours 4 morning to work and develop a Solo Kitchen. If we are tenacious at work, surely success will come to us,"explained Mrs. Swan.
Read it too, here 7 Keprabon Express Chicken Secrets Growing Rapidly
