Government of the Republic of Indonesia through the Ministry of Tourism (Ministry of Tourism) Collaborate with Wonderful Indonesia co-branding partners. They present and promote the activation program entitled “Village of play”.
According to Ni Made Ayu Marthini, Deputy for Marketing of Kemenpar, In his statement in Jakarta (24/6/2025), This program aims to introduce tourist villages as a sustainable tourist destination to visitors, especially children who are entering school holidays. The hope, Children as agents of change can later have a positive impact in building a better society.
"The presence of this Main Village Activation Program should be appreciated. Involvement 18 Co-branding partner Wonderful Indonesia indicates that concern for regenerative tourism does not only come from the government, but also other stakeholders,” said Made.
Made said, The Main Village Activation Program is scheduled to take place in five different cities, namely in Jakarta (Taman Mini Indonesia Indah, 26-29 June 2025), Bandung (Kiara Artha Park, 4-6 July 2025), Yogyakarta (Ambarrukmo Taman Wiguna Market, 5-6 July 2025), Surabaya (Kidania, 11-13 July 2025), and Tabanan (Secret Garden Village, 11-13 July 2025). “We hope that the cooperation and support of various parties will be able to create a positive impact on the environment, Public, and economy,He said.
Assistant Deputy of Tourism Marketing Strategy and Communication Kemenpar, Firnandi Gufron, Explain the activation of the Main Village creates a form of real concern for the sustainability of nature and the environment by involving tourists, especially children.
"We hope that this campaign can increase public awareness of the regenerative tourism issue. Hopefully the participation of the younger generation in the activation of this village village can motivate concrete actions to protect nature, culture, and the environment while traveling,"Said Firnandi.
Firnandi explained, In the activation program “Village of play” this, Co-branding partners will invite participants to do a variety of activities that contain education in it. These activities include trying traditional games, DIY
coloring, story telling, take pictures with the property of the tourist village, and various other interesting activities.
After trying out various exciting activities, The visitors also had the opportunity to get prizes of Wonderful Indonesia Co-branding partner products and the opportunity to win a vacation to a tourist village by uploading experience in the Main Co-Branding Wonderful Indonesia village to social media. Besides following a variety of exciting activities, Visitors can also enjoy installation artwork made from used goods waste such as glass bottles, plastic bottle, paper, and pieces of cloth or clothes.
“This Main Village Activation Program is not just presenting entertainment and environmental impact education, but also gives a responsibility to the younger generation to be able to actively participate in maintaining the preservation of tourist villages in various regions,” said Firnan
