Past e-commerce most popular among SMEs, Tokopedia, SMEs makers and local resellers can be successful in restoring the national economy.
The reason, MSMEs value Tokopedia as superior in providing benefits, including opening access to the national market, provide support for local products or MSMEs and provide assistance and education to sellers.
As stated by Puput Hidayat, as AVP of Product Tokopedia, "This is because Tokopedia is considered to provide the most frequency of transactions, memiliki kualitas fitur terbaik yang mudah dioperasikan oleh penjual hingga memberikan omzet penjualan terbesar bagi para UMKM.”
On the other hand, Tokopedia's internal data notes that there are now more than 11 million sellers on its platform and almost 100% UMKM. “Local MSMEs in Tokopedia consist of makers (producer) as well as resellers. They both contribute to the digital economy,Puput explained.
Puput added that MSMEs that have digital channels are considered more resilient in facing a pandemic.
They managed to maintain their business while maintaining the availability of jobs through the use of technology platforms. Songket PaSH and Ikan Asin Medan are examples.
Earn Hundreds of Million Turnover Through Tokopedia, Check out Tips to Become a Maker or Reseller
Manufacturer of Songket PaSH, Kiagus Adit from Palembang, state, “Although sales had decreased to 60% early in the pandemic, Utilizing the Tokopedia platform has stabilized our sales. Our turnover can now reach tens of millions of rupiah every month.”
Adit also gave tips for MSMEs, especially makers in selling, "First, find out the best selling products, then do a competitor analysis to determine the selling price. After that create brand awareness, one of them is by advertising through the available features, misal TopAds, or charge a lower price. Speed in responding to customer chats is also key.”
Apart from that, there is also the owner of Medan Salted Fish, Tanoto Frans, MSME resellers empowering dozens of Medan fishermen, reveal, "More than 85% our sales come from Tokopedia. Omzet bulanan kami kini mencapai ratusan juta rupiah.”
Frans also shared selling tips as an MSME reseller, "You have to be careful in choosing the right supplier so that product quality is always guaranteed because these suppliers will become long-term partners of the seller. We also have to understand the needs of society and not stop innovating.”
Tokopedia on the other hand actively provides assistance and educational materials for local MSMEs. For example through the Seller Education Center, Seller Flash School to social media.
Also through various stages that help MSMEs reach more people, like Proudly Made in Indonesia, TokoMart, Collection of Selected Stores (ETC) and many more.
These initiatives have also boosted the Health and Personal Care category, Fashion, Beauty, Mothers and Children as well as Children's Fashion and Automotive are the categories with the fastest increase in transactions on Tokopedia during the second quarter of 2021.
Read it too, Tokopedia Digital Market Program Presents in Various Regions Including Yogyakarta and Makassar
