The presence of Laukita is now ready to heat up Indonesia's ready meals industry. This is because the pioneer of the ready meals industry in Indonesia, which was established under the auspices of the Umara Group, has just received funding from PT. Amartha Koru Management (AKM).
Laukita has the advantage of combining Indonesian flavors with technology, and a sustainable business model is the key to Laukita's success in building investor confidence.
The receipt of this funding follows Laukita's very positive business performance even in the midst of a pandemic. During the year 2020 then, Laukita product sales have increased significantly.
This is partly driven by culinary innovation and the unique business model that Laukita has introduced to the public.
This success is also increasingly supported by the increasing public awareness of the importance of quality food that is not only delicious, but also has a packaging that is hygienic and safe for the family.
Laukita Founder Adhia Absar Arryman said that by combining innovation of archipelago recipes and technology, Laukita is present as one-stop solution that answers the need, taste, and various types of people's diets.
“Semua ini dikemas dalam bentuk produk ready meals berkualitas premium tanpa bahan pengawet yang bisa disajikan dengan praktis hanya dalam 3 minute. Laukita is also the first to use packaging technology vacuum-packed for fast food in Indonesia. "
Laukita is not only built to present food solutions through its products. However, Laukita also creates a social impact for the wider community by inviting, empowering, and open up opportunities for the community to start a business.
Dimas Beck, as the Co-Founder of Laukita said, "We made various initiatives such as forming a team reseller without capital, as well as opening up opportunities as stockist at a low cost, so that it is easier for them to start doing business without having to have a high risk. "
Question of opportunity, Dimas says para stockist there is no need to worry whether the trend of consumption of ready meals will persist.
Research from Grand View Research entitled "Ready Meals Market Size, Share & Trends ReportNoted that, the global fast food market recorded a value of USD 159,15 billion on 2019 and is expected to continue growing at a compound annual growth rate (CAGR) amounting to 5,5% from 2020 to 2027.
The research also revealed that even in a pandemic condition, consumers continue to buy ready meals because of their longer storage life and ease of cooking.
Innovation out of the box and a business model that is sustainable with social impact is a strong attraction for investors.
Lisa Iskandar, the representative from AKM said, that product, business model, and the social impact that Laukita has created so far promises more than just packaged ready-to-eat food, but a breakthrough for the best food solutions of the future.
“Kami pun semakin yakin dengan hal ini setelah melihat kemampuan adaptasi tinggi yang Laukita tunjukkan selama masa pandemi ini. As an investor and collaboration partner, We are ready to support Laukita in expanding its wings even overseas so that later Indonesian culinary delights can be widely circulated abroad,"He added.
In the future, Laukita will allocate the proceeds of its funding to invest in infrastructure development in the form of a factory with export-ready certification, as well as marketing needs.
Both of these are in line with the next Laukita target, namely formulating more innovative food recipe variants, accelerate market penetration, as well as expanding product distribution to major cities in Indonesia and abroad.
Currently, Laukita provides 14 food variants and all of them have been certified by the BPOM and received a halal label by the MUI, starting from Rendang Paru, Oseng Mercon, Chicken Kecombrang, and Tongue Chili Ijo and Balado Limau Meat which are consumer favorites.
There are four practical ways to serve Laukita, that is, heated in the microwave, boiled, steamed, or sauteed. other than that, because of the freshness of the basic ingredients, Laukita can last until 6 months if stored in the freezer.
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