To help the growth of SMEs, Gojek is collaborating again with BEDO, which is a Business Support Organization (BSO) non-profit, partner from Sampoerna for Indonesia (SUI) which is the umbrella for PT HM Sampoerna's sustainability program, and the South Tangerang City Government providing promo subsidy support for hundreds of culinary MSMEs in South Tangerang in a program entitled "Culinary Promos Together with BEDO x SUI MSME Tridaya Program".
South Tangerang has more than 100.000 MSME actors, where 30% Among them are culinary SMEs. So that, It is important to help culinary SMEs that can absorb a lot of workers.
Dani Oktobianto, as Strategic Region Head Jabodetabek Gojek said:, “We understand that culinary SMEs are one of the business sectors most affected by the pandemic. To continue to support the growth of MSMEs in the Gojek ecosystem, especially GoFood service, we consistently provide solutions that suit their needs. Gojek and Sampoerna for Indonesia through BEDO have the same mission in supporting MSMEs. So that, We believe that the support for the promo subsidy is a total spending of 25% and exposure through digital advertising and GoFood social media will really help MSMEs in attracting more customers.”
that sea, as a program executor, MSME Tridaya Coordinator Program, Rosada Talib expressed her enthusiasm to be involved in the MSME support program initiated by Sampoerna for Indonesia with her party in the SUI x BEDO MSME Tidaya program for the more sustainable growth of local MSMEs. "We believe, every MSME has the same opportunity to grow. It is this passion that inspires us at BEDO Foundation to be more involved in programs that have positive social impacts that are also in line with our vision and mission, mainly involving increasing the capacity and skills of MSMEs.”
In line with that, Manager Regional Engagement & Sampoerna's Sustainability for Indonesia, Arga Prihatmoko says, “Managing social impact is one of Sampoerna's pillars for Indonesia that directly contributes to national social and economic growth. To achieve this commitment, we do a lot, One of them is participating in developing MSMEs. We are happy to be partnering with Gojek, which has been very capable in growing Indonesian MSMEs. We hope, what we are doing can really revive culinary SMEs affected by the pandemic.”
South Tangerang Mayor, Benjamin Davnie warmly welcomes support for culinary SMEs in South Tangerang through the collaboration of Gojek and Sampoerna for Indonesia which also involves the BEDO Foundation..
“The use of digital technology in our daily activities is unavoidable. So that, formulating digital marketing tactics for MSMEs is a must. I believe, with the right strategy, MSME sales turnover will continue to grow. Geographically, South Tangerang has advantages, namely the area that borders Jakarta and Depok. The population of this Tangsel is around 1,7 million inhabitants, where the majority are people of productive age with high purchasing power.”
Davnie added to seize the opportunity in this vast market, take advantage of the delivery service, like GoFood, is the key. He believes, MSMEs that have succeeded in developing are those who dare to start simple, but dare to grow creatively.
“Through support like this, I also hope that South Tangerang can be further encouraged to become a stronger trade and service city,"He continued.
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