Digital platforms are increasingly becoming a mainstay for culinary entrepreneurs / MSMEs to reach loyal customers and market their products.
along with it, culinary entrepreneurs / MSMEs need to continue to improve their knowledge and skills, especially related to marketing or doing business in the online world so that they can answer consumer needs and preferences.
Digitarasa culinary startup accelerator program, which is supported by GoFood, present from the beginning 2020, and has successfully trained dozens of culinary entrepreneurs / MSMEs to go online and provide assistance so that they continue to grow.
This time, in the training program (bootcamp) Digitarasa Batch 3, GoFood shares recipes for successful culinary business with MSME players by utilizing effective digital promotion strategies.
Head of GoFood & Platform Merchant Marketing Gojek, Felicia Wijaya said that one of the strategies that made her culinary business even more attractive was a good marketing strategy, including through promotional or discount programs. Moreover, almost all GoFood customers choose to shop from restaurants that offer promotions.
“Di GoFood, We open the widest possible opportunity for business partners who want to carry out promotional strategies easily and effectively. Business actors can choose their own types of promotions according to their business targets, such as “recommended menu” promo type discount on menu item, total shopping discount, up to postage discounts,” ujar Felicia.
Felicia added that her company noted that GoFood business partners who participated in the promo experienced an increase in sales of up to 4 times more than those who did not participate in the promo.
Apart from making promotions by offering various discount schemes, Felicia continued that business partners can take the opportunity to continue to be customers' mainstay by implementing a menu recommendation strategy, where business partners offer several mainstay menus regularly and consistently in order to become best sellers.
When it became known, The best seller menu can be combined with the new menu that is being promoted in packages.
In the midst of a pandemic where most customers still carry out many activities at home with family members, This strategy is even more effective because it also answers the trend of buying food in large quantities.
“No less important and often forgotten by business partners is the menu display, like the photo, menu name and description, up to the category setting, so that it can make it easier for consumers to search for mainstay menus. This is quite simple but can make customers more loyal to buy from restaurants,”Explained Felicia at the Batch Flavored bootcamp session 3 brought to you by GoFood.
As much 20 (twenty) Digitarasa Batch participants 3 selected after going through a rigorous selection process from around 3000 registrants from Jabodetabek, Bandung, Field, Surabaya, and Makassar.
The participants from this nation's child culinary businessmen are taking part in a bootcamp which includes several materials, such as business management strategy F&B with the CEO of Mangkokku – Julius Kartadinata, planning and financial reporting from SVP Kopi Kenangan – Rahmad Budiarjo, strategy to increase the scale of the culinary business with the CEO of Kopi Kenangan – Edward Tirtanata, the ins and outs of the culinary world with Digitarasa CEO – Chef Arnold Poernomo, and other Indonesian culinary business people.
The training is continued with mentoring or mentoring related to culinary business management which is carried out personally and focused, and will be closed with a Business Review session to assess the readiness of the culinary business for expansion.
Previous, Taste has approved 29 culinary entrepreneurs in Batch 1 and Batch 2. The enthusiasm of business actors to join this program continues to increase and has been proven at this opportunity, It is felt to train more culinary entrepreneurs to be able to grow their business and increase business scale.
Culinary entrepreneurs who are interested in joining this accelerator program can find more information through the website www.digitarasa.id or Instagram account @digitarasa_id.
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