Local coffee shop network ARAH KOPI under the auspices of ESCA Group inaugurated a new outlet in Green Lake City, Tangerang, 19 June 2021. Precisely at Ruko Cordoba Blok A No. 18 Green Lake City.
Akbar Kemas, Head of Creative Marketing Arah Kopi said, this outlet is the outlet for the WAY to 45 spread across JABODETABEK. “Outlet ARAH KOPI Green Lake ini hadir dengan konsep baru yakni menggabungkan pengalaman menikmati kopi sekaligus tempat berkumpul bersama rekan kerja, Friend, community and family,” ujarnya dalam dalam siaran pers.
The grand opening was also attended by many local communities from Tangerang and surrounding areas, starting from the coffee lover community, bicycle, automotive, blogger, to the TikTok community.
“ARAH KOPI Green Lake hadir juga sebagai ruang ekspresi untuk beragam komunitas di Tangerang. We are very open and support various programs from community friends that bring positive values,” ujar Akbar.
As is known, continued Akbar, COFFEE DIRECTIONS since 2018 carrying the concept of Neighborhood since 2018, to participate in developing business, especially coffee in Indonesia with the aim of presenting quality products.
However, Over time DIRECTION OF KOPI has become the choice and destination of many communities as a space for self-expression.
KOPI DIRECTION serves a selection of local Coffee, namely from selected Indonesian original coffee beans with a fresh to cup concept with a simple presentation but has a distinctive taste.
“KOPI's direction is developing by choosing a centralized management business partnership method, so it is very possible for us to reach remote areas in Indonesia and consistently provide a distinctive taste with good quality control,” tambah Akbar.
Not only that, for the initial launch, DARA KOPI provides a special offer by presenting a Buy . promo 1 Get 1 Arabica Milk Coffee up to 25 June 2021.
In the future, kata Akbar, DARA KOPI will still open a Community Store in Jakarta and an Iconic Store in Yogyakarta with a different concept.
“Tahun ini gerai kami ditargetkan bisa menjadi 74 outlet, where semester one closes with 12 new outlet and by the end of the year we are planning to open 18 branch again,"He concluded.
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