Traveldiva – Approaching Eid al-Fitr 1445 H, Indonesian people are busy again with preparations for the Eid homecoming tradition. Ministry of Communications (Ministry of Transportation) The Republic of Indonesia estimates that there is potential for community movement during the Eid season 2024 can achieve 71,7% of the total population of Indonesia, or thereabouts 193,6 million people. As the homecoming and holiday season approaches, Traveloka, Southeast Asia's leading travel platform, share trends related to homecoming and Eid holidays 2024.
Iko Putera, CEO of Transport Traveloka said,“Ahead of preparations for the Eid holiday, Traveloka sees consumers starting to plan their trips as early as possible, even since February. Not only transportation products, However, accommodation products also experienced an increase in bookings, signaling a trend staycation still a favorite. other than that, "Consumers are also taking advantage of this Eid momentum to go on holiday to a number of tourist attractions."
As a form of preparation for the Eid holiday, Traveloka also continues to strengthen infrastructure to ensure consumers can enjoy safe and comfortable travel and holidays. Iko added, “In line with our commitment to provide the best service, Traveloka with a complete product line starting from transportation (Aircraft, Train, Bus & Travel), Accommodation up to Xperience, continues to coordinate intensively with partners to ensure inventory availability. Our readiness to welcome the homecoming momentum also includes special preparations for the team customer service in terms of operations, handling various needs and answering consumer questions.”
Homecoming and Eid holiday trends from Traveloka
In the year 2024, Traveloka recorded a significant increase in transportation ticket booking trends, accommodation, and attractions during the month of Ramadan, compared to previous months. Traveloka's internal data shows a spike in transportation searches, especially plane tickets to popular destinations like Surabaya, Yogyakarta, Padang, Makassar, and Bali, which doubled compared to the previous month. Meanwhile, people's interest in vacationing in international destinations such as Kuala Lumpur, Singapore, and Bangkok also increased.
Land transportation modes such as trains, bus, and travel remains people's main choice, especially in the cross-island region of Java. Searches for bus tickets and travel for the Eid period have increased almost 12 fold, while the search for train tickets increased more than 30 times compared to the previous month. The most popular domestic destinations include Yogyakarta, Surabaya, Semarang, Poor, Bandung, Cirebon, Bandar Lampung, and Padang. To meet the high demand for land public transportation during the homecoming season, Traveloka has collaborated with Cititrans to add new bus routes, like Jakarta – Semarang – Solo – Yogyakarta and Jakarta – Surabaya – Poor, which can be accessed via the Traveloka website or application.
Next, Traveloka's internal data shows variations in peak homebound and return flows based on ticket purchases. For airplane transportation, the peak of departures occurred at 5-6 April 2024, with reverse flow on 14-15 April 2024. As for the train, the peak of departures occurred at 5-8 April 2024 and the return flow starts from 13-15 April 2024. Meanwhile for buses and travel, Traveloka recorded a spike in departures in 3-8 April 2024 and reverse flow on 13-15 April 2024.
The increase in searches in the transportation sector was followed by a growth in the number of searches for accommodation during the Eid holiday period, increased more than 50% compared to the previous month. This type of accommodation is like a star hotel 4 to be the most popular, both for staycations in the city and holiday trips outside the city. Destinations like Bandung, Jakarta, Yogyakarta, Surabaya, Semarang, and Malang are favorites for consumers looking for accommodation during the homecoming period and Eid holidays 2024.
Traveloka also noted that interest in searching for accommodation in international destinations increased almost 50% during the Eid holiday week period, compared to the previous week. Countries in Asia such as Malaysia, Japan, Singapore, Thailand, Vietnam, and Hong Kong are the main destinations during the Eid holiday 2024.
People also use the momentum of the Eid holiday to visit various tourist attractions. The increase in searches was especially seen in the tourist parks and playgrounds categories, increase to 2 fold. Generally, People in the capital tend to travel out of town or country during the Eid holidays. This can be utilized by people outside the city of Jakarta who want to make Jakarta a holiday destination, considering that the prices of plane tickets and other modes of transportation tend to be more affordable.
This phenomenon was followed by an increase in the number of tourists from outside Jakarta, where are popular tourist attractions such as Dufan – Ancol, Taman Mini Indonesia Indah, and Kidzania, is still a favorite tourist destination for consumers, with several other tourist attractions such as the Uluwatu Temple Kecak Dance (Bali) and East Java Park (Poor). The choice of tour packages has also increased by up to 2 times that of popular destinations including Labuan Bajo, Kintamani, Thousand Islands, Ubud and Borobudur (Punthuk Setumbu).
Make your trip more comfortable with Traveloka
Welcome traffic Homecoming and Eid holidays are predicted to be busy, Traveloka collaborates with Kopi Kenangan and partners shuttle famous, namely Jackal Holidays and Areon. With this cooperation, Traveloka provides a strategic choice of boarding and dropping points, making it easier to access and providing more convenience for consumers. Consumers can choose several points, including Jackal Holidays from Virtual Point Kopi Kenangan Shell Kesambi (Cirebon) Bandung pool destination Jackal Holidays (Dipita Ukur & Pasteur) or with Areon from Kopi Kenangan Antapani (Bandung) with the destination of the Areon pool in Jakarta (Setiabudi & Brass area).
Consumer journeys will be even more memorable with a choice of fresh drink menus from Kopi Kenangan. Customers can enjoy their favorite drink while waiting for pickup shuttle in various strategic locations in cities such as Bandung and Cirebon, which are two top destinations for land transportation in particular shuttle.
Ananditha Mayasari, AVP, Head of Marketing, Memories Coffee, say, "We are happy to be able to work with Traveloka to assist travelers and travelers traveler when traveling during the Eid homecoming season 2024. This collaboration is also in line with Kopi Kenangan's efforts to present outlets at strategic points on the homecoming route such as rest area on the Java Island toll road to accompany travelers in resting in the middle of a long journey."
Not only presenting travel solutions through various products and services, Traveloka also answers the needs of its consumers through innovative features and attractive offers. This is realized in the program entitled Rama and Comfort Promo which offers discounts of up to 50% for various travel products (Aircraft, Accommodation, Bus, Train, then Xperience). Consumers can access this offer via the Traveloka application and website 21 April 2024.
Understanding the high interest in traveling abroad which is more susceptible to various risks, one of which is obtaining a visa, Traveloka also offers a Visa Protection feature. With this feature, Consumers don't need to worry about Visa being rejected, because Traveloka guarantees that the travel costs will be returned 100% in accordance with the terms and conditions. Further information regarding the Visa Protection feature can be found on the official website Traveloka.
