Through the use of technology, Tokopedia helps business activists, including traditional markets in West Java to increase competitiveness for the sake of being king in their own country. After Go-Online via Tokopedia, orders in West Java traditional markets jumped more than 4 fold.
This was conveyed by Trian Nugroho, selaku Head of Regional Growth Expansion (RGX) Tokopedia, that the digitalization of traditional markets is one of Tokopedia's hyperlocal initiatives.
“Pasar Cikurubuk dan Pasar Sehat Sabilulungan Cicalengka adalah contoh pasar tradisional yang merasakan dampak positif dari digitalisasi pasar melalui Tokopedia di Jawa Barat,"He added.
Cikurubuk Market, The First Digital Market Icon in the City of Tasikmalaya
The City Government of Tasikmalaya is the first local government to digitize traditional markets through Tokopedia in April 2020. Cikurubuk Market Trader Marketing Cooperative (KP3C) was also involved in introducing this new concept to the local community.
“Pasar Cikurubuk Online has supported more than 100 local traders affected by the pandemic. Since joining Tokopedia, slowly the number of orders at Cikurubuk Online Market began to increase by more than 4x compared to before,"Said the Chairman of the Tasikmalaya City Traders Association (HIPPATAS), H. Achmad Jahid, S.H.
Apart from ensuring the quality of the products offered by all sellers, market cooperatives are also actively using various features on Tokopedia, starting from TopAds and Free Shipping to participating in the campaign held by Tokopedia, like the New User Carnival.
Digitalization of the Sabilulungan Cicalengka Healthy Market Promotes Merchant Economy
Besides Cikurubuk Market, The Sabilulungan Cicalengka Healthy Market is also one of the traditional markets that continues to drive the regional economy in the midst of a pandemic through digitization in collaboration with Tokopedia.
Assistant Manager of the Raja Cicalengka Market Trader Consumer Cooperative, Ridzky Alfaridzi, reveal, "The presence of digital platforms such as Tokopedia, be a solution for traders to get back together against the pandemic by marketing products online. "
With intensive socialization, now there are more than 100 traders at Pasar Sehat Sabilulungan Cicalengka Online. “During the quarter 1 year 2021, Sabilulungan Cicalengka Health Market has crippled the increase in the number of orders to more than 2x,Ridzky added.
Tokopedia through Trian conveyed, "We will continue to strive to accelerate the adoption of digital platforms for as many traditional markets as possible in order to help national economic recovery."
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