Traveldiva.id — OYO, as the world's leading global accommodation platform announced its expansion plans in Papua. This expansion plan is one of OYO's focuses to meet accommodation needs for tourists who want to explore the beauty of the province located in eastern Indonesia which is rich in cultural diversity and unique and exotic natural attractions..
Existing property in Jayapura currently, will continue to increase until next year. Premium segment properties will dominate in this region such as Belvilla, Townhouse Oak, Townhose, Capital O and Collection O as well as budget property options such as OYO and OYO Life for the middle class segment.
The land of Papua is nicknamed the Earth of Cendrawasih, sought after by tourists who want to enjoy authentic natural beauty. The excitement of climbing in the Baliem Valley, the beauty of Lake Sentani, as well as the popular tourist destination Raja Ampat, become a tourist choice at this end of Indonesia.
The government has targeted US$ investment 100 million from the tourism sector in eastern Indonesia, which is said to have the potential to create 4,4 million new jobs. Development of cultural preservation, environment, as well as fulfilling accommodation options in this area are the main reasons for OYO to contribute to the development of the tourism industry.
Not only does it continue to expand to expand its reach, Increasing loyal customers is also one of OYO's strategies in business development. Via OYO Wizard, membership program with various benefits that aims to strengthen relationships with customers by providing curated highly rated properties, as well as the best price for loyal OYO customers.
OYO Wizard offers 3 type of membership program, namely Blue, Silver and Gold. With membership fees starting from IDR 15,000, users can enjoy various additional discounts, free stay, and other exclusive benefits.
Hendro Tan, Country Stock and Flow OYO Indonesia said, “Our strategy is to continue expanding our expansion in eastern Indonesia, proves our belief that Papua's tourism growth potential continues to grow. We are committed to continuing to work together with local governments and communities to continue contributing to development in Papua, and the tourism industry as a whole".
Since its establishment in Indonesia in 2018, OYO has succeeded in recording growth 15 times with fans more than 13 million customers. As a tech-hospitality company, OYO consistently strengthens its identity as a market leader that supports the acceleration of achieving government targets by supporting the implementation of Clean, Health, Safety, Environment, and Sustainability for property partners, and sanitized stay initiatives in all properties, VaccinAid for properties with vaccinated staff, as well as implementing contactless check-in to increase the security and comfort of the staying experience.
