Traveldiva – OYO, global hospitality technology company, announced big plans to expand the reach of premium accommodation in Indonesia by launching 10 new SUNDAY hotel before the end of the year. This step is part of OYO's strategy to strengthen its position as a provider of modern and high-quality hospitality services in Southeast Asia.
These new hotels will be spread across strategic destinations such as Bali, Jakarta, Bandung, and Yogyakarta. These locations were carefully selected to reach casual tourists looking to enjoy a beach holiday, as well as professionals looking for comfortable accommodation in the city center.
Premium and Modern Concept
SUNDAY, OYO's premium property brand, offering a different experience from traditional hotels. The hotel is designed to integrate modern comfort with an authentic local feel. This concept allows guests to enjoy luxury in a carefully designed setting, so that the experience of staying feels more personal.
According to Hendro Tan, Country Supply and Operations Head, Indonesia, “OYO has strengthened its premium property network throughout Indonesia over the past year. The launch of SUNDAY Hotels will accelerate this initiative, responding to the growing demand for high-quality accommodation.”
Each SUNDAY hotel is equipped with modern facilities, aesthetic design, and quality service. A trained hospitality team will be ready to serve guests' needs throughout 24 jam. Starting from an easy check-in process to personalized service, all aspects are designed to provide a perfect stay experience.
Supporting Tourism Growth
SUNDAY's expansion in Indonesia is in line with OYO's efforts to encourage tourism growth in the region. With the increasing volume of domestic and international travel, OYO is optimistic that SUNDAY hotels can meet the needs of modern travelers.
The presence of these hotels is also expected to have a positive impact on the local economy. Apart from creating new jobs, SUNDAY will also work with local business partners and suppliers to support its operations.
SUNDAY Brand International Imprint
SUNDAY was first introduced in May 2023 in Jaipur, India, through a collaboration between SoftBank and Oravel Stays, parent company OYO. The property has expanded rapidly with five hotels in India, as well as a presence in Dubai, English, and Saudi Arabia. Until March 2025, OYO plans to increase the number of SUNDAY properties to 25 in India only.
The launch in Indonesia is a significant step in SUNDAY's global expansion. Southeast Asian Market, including Indonesia, is considered to have great potential for premium accommodation due to increasing tourist interest in quality staying experiences.
OYO Premiumization Initiative
With launch 10 hotel SUNDAY, OYO shows its commitment to premiumization initiatives. This step reflects the company's focus on providing accommodation that is not only comfortable but also provides added value for guests.
From a business point of view, This expansion also strengthens OYO's position as an innovation leader in the hotel industry. “We believe that the combination of strategic location, quality service, and premium design will make SUNDAY the top choice for tourists,added Hendro.
Hope for the Future
over time, OYO plans to continue expanding the SUNDAY portfolio in Indonesia and other countries in Southeast Asia. With dedication to innovation and quality, OYO is optimistic that it can provide a stay experience that is not only fulfilling, but also exceed customer expectations.
SUNDAY hotels in Indonesia will be clear evidence of OYO's efforts to provide modern, affordable accommodation without sacrificing quality. Through this step, OYO not only supports tourism growth but also strengthens relationships with local communities in each destination.
Launch 10 SUNDAY hotel before the end of the year marks an important milestone for OYO in their journey to become a leader in the premium accommodation sector in Southeast Asia. With a strategic location, quality service, and modern concepts, SUNDAY is ready to become the main choice for travelers in Indonesia.
