Traveldiva – OYO, global hospitality technology company, has exceeded the annual target for the number of self-managed hotels in Indonesia in 2024. Initially, OYO is targeting additions 150 property this time of year. However, this achievement was achieved earlier in October, and it is estimated that the total number of self-managed hotels will reach 175 before the end of the year. Currently, more than 100 The property is live and available to book via the OYO app and website.
Expansion in Main Cities
OYO's new hotels are spread across various big cities, like Jabodetabek, Bandung, Yogyakarta, Bali, Surabaya, and other cities. All these hotels are labeled “Company Serviced” on the OYO platform, which indicates that hotel operations are managed directly by the OYO team.
By utilizing advanced technology and process efficiency, OYO aims to improve the quality of hotel management while reducing operational costs. This provides the best experience for guests, both in terms of services and facilities.
Premium Category for Quality Experience
The majority of properties managed by OYO are in the premium category, like SUNDAY, Townhouse, Townhouse Oak, dan Collection O. Some of the featured properties include:
- Collection O Samurai Hotel, Sanur, Bali
- Mangga Dua Oak Townhouse, Jakarta
- SUPER OYO Collection O Hotel Pasar Baru Heritage, Bandung
These hotels are designed to provide a luxurious stay with high-quality service.
Data-Driven and Efficient Approach
The success of this expansion cannot be separated from the support of a dedicated team of business managers and the use of OYO's channel partner network. With a data-based approach, OYO can identify strategic locations for expansion, such as cities with rapid growth in business travel. This allows OYO to allocate resources effectively and simplify hotel management processes.
As a result, OYO is able to increase operational efficiency, speed up problem solving, and ensuring a more organized inventory.
Supporting Indonesian Tourism
According to Hendro Tan, Country Head OYO Indonesia, The company's strategy to focus on self-managed hotels is motivated by predictions of a significant increase in the middle class in Indonesia. “The number of middle classes in Indonesia is estimated to have tripled, from 45 million on 2021 Becomes 135 million on 2030. With average 5,6 trips per year, the need for high-quality services will continue to increase,” clear.
This expansion is also in line with the growth of Indonesian tourism which is driven by government initiatives such as programs Wonderful Indonesia. With presence in big cities and favorite tourist destinations, OYO is able to reach various tourist segments, starting from digital nomads in Jakarta to beach lovers in Bali.
Various Accommodation Options
OYO is committed to providing accommodation to suit the needs of all types of travel. Good for business matters, family vacation, as well as solo travel, OYO guests can enjoy quality services at competitive prices. This expansion allows travelers to choose the property that best suits their travel style, budget, and their preferences.
With this incredible achievement, OYO not only exceeded targets but also confirmed its position as a major player in the Indonesian hotel industry. This step is expected to strengthen OYO's contribution to national tourism growth while meeting the needs of the growing market.
This success reflects OYO's vision to provide comfortable and affordable accommodation throughout Indonesia. With further development plans, OYO is optimistic that it can maintain positive growth in the coming years.
