The increasing number of Micro, Small and Medium Enterprises (UMKM) In recent years, MSME actors have also felt it among women.
Currently, women's participation in UMKM reaches more than 50%, it even occupies the highest participation rate in Southeast Asia.
This number also represents the high interest and potential of women in the field of entrepreneurship and their ability to contribute to growth in the national economy.
The spirit of women in the field of entrepreneurship is also appreciated by DANA. In every DANA activity that involves MSMEs, DANA presents the same opportunity, both for male and female entrepreneurs.
Even, The spirit of women who are entrepreneurial was also felt during a week of running the Toba Creative Buy activity in February 2021 then.
The result, Five women business owners in Lake Toba were selected and received special attention in the DANA application.
The presence of selected MSMEs from Lake Toba in the DANA application is also an appreciation of the role of women in contributing to development.
Not a coincidence, The five selected MSMEs were initiated and led by women. This is evidence that the emancipation and participation of women fought for by RA Kartini more than a hundred years ago is wider and covers almost all sectors..
To enjoy selected MSME products directly from the Lake Toba area, the method is quite easy. Users can directly access the DANA application and click on the banner that lists the names of the five MSMEs. The user will be directed directly to the contact (WhatsApp) each UMKM.
Here are the five selected MSME profiles from Lake Toba that users can explore further through the DANA digital wallet!
Café Hollywood and Sambal Andaliman
Café Hollywood Soposurung serves a variety of national dishes including Toba specialties, with the mainstay menu of tail soup and sambal andaliman.
Not only that, Café Hollywood also sells packaged Sambal Andaliman which can be a souvenir.
Ulos Crafts R&R Craft
Arti R&R 12B Craft is taken from the name of the owner and her husband who owns it 12 brothers. The choice to develop a handicraft business is driven by the huge tourism potential of Lake Toba, sharpen Out.
The owner finally focused on making handicraft products from Ulos and Batik Gorga Batak, but continuously updated with various latest models and trends in order to captivate the public.
Saabaas Coffee Simalungun
Saabas Coffee produces arabica coffee directly at the Sinaman II coffee production house while still paying attention to quality, tastes and processes from upstream to downstream.
Saabas Coffee was founded 2013 with the permission of P-IRT (510120002000324) from the Simalungun Regency Government which until now has maintained local wisdom and the distinctive taste of private land close to the tea plantation owned by PTPN IV.
Sekka Craft
Sekka in Batak language means a small cloth worn by mothers (old times) as a complement to clothing such as a handkerchief and a small scarf.
Sekka craft raised Mandar Balige, cloth intended for Mandar products (Holster) since 1940 as the main ingredient.
The use of the Mandar Balige cloth is getting less and more forgotten, encouraging these business owners to optimize the potential of Mandar Balige into small souvenir products, merry, affordable and functional like a hat, bandana, shorts, tas, home decoration and various other products.
The material is cool and strong, combined with the box designs produced by Balige, become the power of Sekka Craft.
Senandi Wood
The word Senandi, which means the voice of the soul in Sanskrit, is the name that the two business owners have raised since June 2020.
The two women business owners deliberately raised this industry to prove that the craft world does not only belong to men, but also belongs to the voice of the female soul.
This opportunity was raised while the two owners came to a cafe in the Tanah Karo district which rarely uses wooden planks. This opportunity is even greater considering that in tara Sumatra there is no mass-producing placemat.
Anyway, So far Senandi Wood has been mass producing coasters, ashtray, and flower pots. However, they also accept orders according to customer requests. The wood used is not the result of illegal logging, but the original wood from Tanah Karo that can be planted by local farmers.
Agustina Samara, selaku Chief People & The DANA Corporate Strategy Office states that moving the potential of MSMEs digitally is one of DANA's initiatives to help drive the economy. Through DANA Bisnis, DANA is committed to helping MSMEs in various fields.
“Not just introducing the convenience of digital transactions, but also involve MSMEs in ongoing training. DANA reinforces this commitment by promoting and helping market products from selected MSMEs from the Lake Toba area while at the same time encouraging the active role of women in nation building,"Closed Agustina.
Read it too, Use FUNDS, Make DAMRI Fleet's Non-Cash and Non-Card Payments Easier
