Traveldiva – ASEAN Tourism Forum (ATF) 2025 which took place at the Persada Johor International Convention Center, New Johor, Malaysia, officially starts on Wednesday (15/1/2025).
As one of the biggest events in the tourism sector in the ASEAN region, ATF 2025 brings themes that are very relevant for today's tourism industry, that is Travel Expo or Travex. This event brings together various tourism industry players from ASEAN countries, including Indonesia, to offer their best destinations and tourism products to the global market.
This event, which is held every year, is a very strategic place for ASEAN countries to introduce their tourist destinations, and attract the attention of international buyers.
Recorded, in ATF 2025 this, around 221 booths that showcase various tourist destinations and accommodation, attract more attention than 300 buyers who come from 32 country. With so many participants attending, ATF 2025 It is hoped that this will increase the number of tourist visits to ASEAN countries, including Indonesia, which continues to strive to highlight its tourism potential on the international stage.
Indonesia Plays an Active Role in ATF 2025
As a country that consistently participates in ATF, Indonesia is not left behind in taking advantage of this opportunity. The Indonesian Ministry of Tourism and Creative Economy is here with a campaign Wonderful Indonesia, an initiative that has managed to attract worldwide attention over the years. Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism and Creative Economy, conveyed that Indonesia was always present in Travex ATF to introduce various leading tourist destinations in the country.
“Wonderful Indonesia, which is managed by the Ministry of Tourism, is always present at Travex for ATF. We feel that ASEAN is a region that is highly regarded, and Indonesia is currently on the rise,” said Ni Made Ayu Marthini in her speech in Malaysia.
ASEAN Tourism that Always Attracts Attention
One of the reasons why ATF is always an event that international tourism industry players look forward to is because ASEAN always presents new innovations in the world of tourism.. Countries in this area, including Indonesia, always has new tourist destinations and developing tourism products. This is a major attraction for foreign tourists.
“ASEAN has new destinations and new products. Indonesia for example, there are always new developments. The resort, destination place, its products, the event, always. Malaysia is also like that,” Ni Made Ayu Marthini added, describes the dynamics that exist in the ASEAN tourism sector which never stops developing.
The Importance of the Presence of Wonderful Indonesia
Indonesia's presence at ATF 2025 not just to introduce tourist destinations, but also to strengthen relationships with world tourism industry partners. Indonesia is well aware that to attract more foreign tourists, it takes more than just ordinary promotional activities. Therefore, ATF is an important platform for building relationships with international buyers through exhibitions, as well as taking a more personal approach through sales missions.
Ni Made emphasized the importance of various ways to market Indonesia, including through digital promotion which is now increasingly relevant with the development of the times. “Indonesia's presence to meet with partners is very important. We do exhibitions like this, invite industry members to discuss with each other, and carry out digital promotions,” clear.
With various efforts made, Indonesia hopes to be better known as a world-class tourist destination, as well as providing a positive impact on the country's economy through the tourism sector which continues to grow.
ATF 2025 in Johor Baru, Malaysia, This is a very important moment for Indonesia to introduce its vision in the world tourism sector. Through the campaign Wonderful Indonesia, Indonesia continues to strive to make ASEAN a major tourist destination, by presenting innovation and development that never stops.
Indonesia's presence in events like this is a strategic step to introduce the tourism potential that exists in the country, and establishing closer cooperation with international partners.
