The rise of relevant camping trends is starting to be seen in the Indonesian market. Camping is now an activity that is loved by many families and young people for the weekend. This can be seen from the proliferation of new camping sites or camping ground at various points, as in the Ranca Upas area, Bandung Regency or in the Sentul area, Bogor
A report from reportlinker.com regarding the trend and growth of the camping equipment market entitled “Camping Equipment Market – Growth, Trends, Covid-19 Impact, and Forecasts (2021-2026)” indicates that in 2020 the camping equipment market is generally priced at USD 13.955 million with a compound annual growth rate of 6.68%.
A presenter who is also one of the brand ambassadors of EIGER Adventure, namely Darius Sinathrya said that he and his family had started to get used to camping three to four times in one month.
“Donna and I believe that introducing and bringing children closer to nature is a positive thing and gives a lot of good value in children's growth and development, especially when they get the experience of being in the open, learn firsthand about the importance of ecosystems and also the knowledge of living in nature away from the usual city facilities that make their daily life easier,said Darius Sinathrya, Brand Ambassador EIGER Adventure.
“Camping is not just about building quality time, but also learn the place, culture, person, weather, to new difficulties so that holidays with family are always full of stories and deep impressions.” Add Darius.
The increase in camping activities can also be seen from the absorption rate of EIGER Adventure camping equipment products. Jason Wuysang, General Manager of E-Commerce EIGER Adventure explains, “sales of camping products in 3 last month on our eCommerce platform contributed 6% of total sales. It means more or less 6.000 camping equipment products sell well for 3 this month."
“The 5 most selling types of camping products from EIGER Adventure are beanies, cookware & eat, lighting equipment, water container, and tents. ” Add Jason
Tents are one of the most important camping equipment in outdoor activities. Sales of EIGER tents can also be said to have jumped quite a bit, along with the rise of camping. By eCommerce EIGER, currently the tent with capacity 2 and 5 best selling person.
“We saw a capacity tent 2 people are selling because climbing activities have started again. Meanwhile, when looking at the sales volume of tents 5 people who are usually bought by the family, it can be interpreted that the trend of camping with family or in large groups is indeed increasing,Jason continued
Senior Designer Equipment EIGER Adventure, namely Heri explained, the difference from the capacity tent 1-2 people with a tent with a capacity above 4 people are different in weight. What's more, the materials used are different, such as the floor area for a family tent usually uses PE material with a frame using fiber material.
Heri has recommended several types of EIGER tents that are suitable for camping with families, i.e. tent type Stover capacity 4 person, Creek with capacity 5 people and Guardian with capacity 8 person. Even, Currently EIGER already has a simple tent that can be used in the yard or on the beach, that is Recline Shelter. This type of tent can be easily opened or folded, making it easier for users while on vacation.
Seeing the increasing market potential, EIGER is committed to continuing to develop camping equipment products, especially the newest tents with a capacity of 1 to 4 person, has advanced features and the latest colors.
Reportedly, these new tents will be released late to early next year. To meet consumer interest in camping, Currently EIGER Adventure provides a special bundling package for camping equipment available on the Tokopedia application.
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