Traveldiva.id — OYO looking to add hundreds of new properties to the company plan at 2023. There are targets around 500 properties that focus on the premium lodging segment such as Townhouse OAK and Collection O.
According to OYO, addition 500 new properties will be the target until the end of this year. This is in line with the company's focus on continuing to be optimistic about playing the role of a catalyst through a strategy that focuses on maximizing local market potential, technological innovation, as well as collaboration with stakeholders in the industry.
This addition plan is carried out to meet the demand that continues to increase. By adding properties in business and tourist destinations such as Jabodetabek, Bandung, In addition to providing various types of interesting board games, Cirebon, Yogyakarta, Sleman, Semarang, Surabaya, Malang and Stone.
This expansion drive is also the company's strategy in supporting the Indonesian government to increase tourism in super priority destinations. One of them is by trying to expand its footprint in Mandalika, one of the five super priority tourist destinations, as well as other developing tourist destinations in eastern Indonesia such as Raja Ampat in Papua, Bunaken National Park in North Sulawesi, and Wakatobi in Southeast Sulawesi.
With efforts to double the number of premium properties in Indonesia in 2023, the company plans to add more properties in the premium segment such as Townhouse OAK, dan Collection O, as well as affordable properties such as OYO and OYO Life will also be added to serve more travelers.
OYO in Years 2023
Hendro Tan, Country Operations Head, OYO Indonesia added, “Plans for years 2023 demonstrates our long-term growth plans in Indonesia. Through our technology-based products that help property owners manage their business efficiently, This expansion will also help the Indonesian economy by creating jobs that contribute to the local economy, property owner, and the community to strengthen the sustainable tourism industry which will have a positive impact on the hospitality ecosystem in Indonesia”.
This lodging platform has equipped the property with the latest technological devices such as Co-OYO and OYO OS, products that have updated technology tools that will help them design, and run their own promotional offers to increase occupancy and maximize revenue. Not only that, with self-contained artificial intelligence-enabled onboard features (TO THE), OYO 360 will facilitate and shorten the registration process for prospective Patrons or business partners in time 30 minute.
Customers can also easily place orders through the application or website, and enjoy Yo service!Chat to be able to interact directly with customer service 24 jam. With more than 100 million downloads worldwide. The platform has also recently increased its focus on guest-friendly features such as ‘Pay at Hotel’., which provides the flexibility to pay after the guest checks into the property.
Since its establishment in Indonesia in 2018, they claim to have managed to record growth 15 times with fans more than 13 million customers. As a tech-hospitality company, they consistently strengthen their identity as market leaders who support the accelerated achievement of government targets by supporting the implementation of the CHSE (Clean, Health, Safety, Environment, and Sustainability) property partners, and sanitized stay initiatives in all properties, VaccinAid for properties with vaccinated staff, as well as implementing contactless check-in to increase the safety and comfort of your stay.
Loyal OYO customers can also enjoy the OYO Wizard loyalty program to enjoy additional special discounts up to free stays.
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