Keprabon chicken, This food outlet, which is famous for its mouth-watering geprek chicken variant, has grown rapidly from having only one outlet in its hometown of Solo, until now have 600 employees and 60 a franchise outlet by the name of Ayam Keprabon Express.
In the midst of his busy schedule to prepare for the participation of Ayam Keprabon Express in the beautiful date campaign 6.6 ShopeePay Mid Year Deals, Renny Rantika, CEO & Co Founder Ayam Keprabon Express, share 7 Tips and secrets of Keprabon Express Chicken successfully becoming a growing local food and beverage company in Indonesia.
1. Not just once or two, success comes after 10 failure
Ayam Keprabon Express is not Renny and her husband's first business. Love to trade since long ago, business fortunes in various fields have been tried. If calculated, each of 10 fingers can represent failure after failure in business.
Starting from selling crackers on the outskirts of Bandung road, usaha retail, until he became an insurance agent, Renny had done it with less than encouraging results. Even if you fail many times, The key to success for Renny and her husband is persistence and the courage to always start again from zero after a failure.
2. Slow Origin Happens
When many other players in the food and beverage industry focus on opening as many branches as possible at once, Renny and husband choose different styles. He prefers to start slowly so he has more time to form a mature business foundation.
Renny took approximately one year, to prepare distribution channels, raw material standard, employee standards and others before opening the Keprabon Express Chicken franchise.
This foundation is also made in the kitchen area. From the beginning of standing until now, Ayam Keprabon Express drives its food wheels from the central kitchen in Solo. This central kitchen distributes food ingredients to 60 franchise branches spread across major cities in Indonesia.
Not only spices and complementary ingredients, chicken stock to bohay sauce (onion sauce) and the latest is sambal karca (Kari-rica) supplied from this central kitchen.
Centralized sourcing is an effort to eliminate franchise business challenges, i.e. the taste is inconsistent from one branch to another. Slowly the origins happen, aka take it slowly as long as it works, become the motto that Renny and husband believe.
3. Focus, straight and keep going
As a dynamic industry, new players alternately offer various products. Some old players have also diversified their business by opening companies with different food variants from their older brothers.
Contrary to the trend, Renny and her husband prefer to focus on innovating the Keprabon Chicken business that they started. This focus makes Ayam Keprabon adept at creating innovations.
One of the innovations made by Ayam Keprabon is the Sushi Geprek menu which has gone viral and hit social media in the final period 2020 then.
4. Open opportunities for collaboration with anyone
Some companies that have grown up are usually reluctant to work with newcomers.
Different from that, Renny emphasized that Ayam Keprabon is always open to collaborating with anyone, as long as it can provide benefits or convenience for consumers.
This is what underlies the joining of Ayam Keprabon Express as a ShopeePay merchant at the beginning of the emergence of the payment service at the beginning of the year 2020.
5. Don't be satisfied when you go digital
Many food and beverage businesses are satisfied when they go digital and join as partners for food delivery services and digital payment services. Even though it's out there, competitors do the same.
Renny and his team are taking it one step further by maximizing the campaigns of digital payment services. For example, Ayam Keprabon Express is currently participating in the beautiful date campaign 6.6 ShopeePay Mid Year Deals.
In the campaign, users can get Keprabon Express Chicken products and products from hundreds of other merchants more efficiently thanks to the cashback offer 100%.
“Not only beneficial for consumers, participation in the beautiful date campaign has proven to be profitable for Ayam Keprabon Express financially. Our daily sales transactions can increase to more than 50% if you follow the campaign, the date is beautiful compared to the usual days,Renny said.
6. Humanize humans
For Renny, Ayam Keprabon Express's biggest asset is human resources as a business driver. To cultivate loyalty and long relationships, Renny and her husband stick to one principle, that is humanizing.
Various traditions and activities for employees are carried out at Ayam Keprabon Express. Birthday celebration tradition, moment of giving birth, until the annual vacation is never missed as a form of appreciation for the welfare of employees.
“I am very grateful to have met good people who want to move together to advance the Keprabon Express Chicken business. Starting from 4 employee, currently there are more than 600 employees and everyone is like family. Ayam Keprabon Express would not be what it is today without the presence of these great people.” Renny said.
"That is the reason, my fighting spirit to continue running the Chicken Keprabon Express was growing in the midst of the pandemic. More than business profit, I have a moral responsibility for the livelihood of hundreds of employees and loyal customers of Ayam Keprabon Express,Renny said.
7. Beloved, Copy, Modification
Born with the name Chicken Keprabon, The business idea was originally inspired when Renny and her husband visited a chicken geprek place in Yogyakarta.
“The place is very simple, it's a shame even though it can be maximized. From there my husband and I finally had the idea to bring up the geprek chicken menu in a more established concept,Renny said.
After going through various preparations, Thus was born the Keprabon Chicken whose name was inspired by the location of the first Keprabon Chicken outlet on Jl. Teuku Umar No. 30, Solo.
“Daerah tersebut juga dikenal sebagai daerah Keprabon. While the word 'express' is specifically added to franchised outlets with the aim of better representing delicious dishes, cheap, practical and familiar in the midst of a dynamic city community,” tutup Renny.
Read it too, Gilimanuk's Typical Chicken, Its deliciousness makes me want to go back there
